Brand Dictionary

The summary of the SK&CO branding agency’s services: creating brand strategy, brand building and brand maintenance

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Brand consulting | Project management | Corporate identity | Product design | Interaction design

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BRAND DICTIONARY

Online brand dictionary

Ergonomy The idea that analyses human factor in production and the correlation between humans, products, services and the environment.
3D Pre-Image/Rendering Photorealistic visualization of a design based on a CAD model, in the form a of rendered image.
3D Design Defining the spatial dimensions of a design, using various CAD softwares.
Inclusive design Design principal, which originally aimed to create products for people with special needs (handicapped, elderly or poor people), but since evolved to be a design school, where designers take into account sustainability as well as the target group's social needs.
Concept design A mixture of styling, design and engineering sciences. A design school separate from traditional design, which not necessarily aims for usability, but outstanding visuals and a progressive approach.
Design based thinking A mentality aiming to solve a particular design problem with the multidisciplinary collaboration of various professions. It's goal is to design products and services that are operable from a user and a business perspective, with creativity and rationality in mind.
Industrial design Design solutions that push the boundaries of shapes, usability, engineering, marketing, and brand development, offering viable alternatives on those fields. Industrial designers are in fact conceptional engineers who tighten the gap between users and products by analyzing function and shape. They work together with engineers, marketing experts, and the representatives of every professions involved in the development of the product.
Mockup Sketch models made in the design process, serving showcase, promotional and other various purposes.
Prototype Functional model needed to test a design prior to production.
Styling The creation of the end product's style and aesthetycs during the design phase. When styling tools and instruments of any kind, it is vital that the appearance doesn't negate the usability, however the product should look unique enough to stand out from the crowd at the same time.

Ergonomy

The idea that analyses human factor in production and the correlation between humans, products, services and the environment.

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